Tools

Getting Customers (The Simple, Non-Pushy Way)

The goal is not “selling backup”. It’s adding one helpful question to your normal repair workflow, then giving the customer a link that protects their data and pays you repeat commissions when they renew.

Use this after EVERY job

1) The one question that starts everything

When you’ve finished a repair and the customer is happy, ask:

“By the way… how do you back up your data?”

If they say “I don’t”, you’ve helped them. If they say “external drive”, you can gently remind them drives get dropped, lost, stolen, or can fail — and cloud backup covers phones, laptops and PCs.

A PC technician handing a laptop back to a customer in a shop
Quick wins

5 other tips to getting customers

These are simple add-ons you can layer into your normal workflow — no awkward selling.

2) Give them the link (this is how you get the customer)

After you ask the question, just send them your link (or hand them a card). These links should show the username currently displayed on this page: adnet. When you become a reseller, simply replace it with your own GotBackUp USERNAME.

Best “in shop” moment:
Right after you’ve fixed their device — when trust is highest.

Tip: When you’re a reseller, simply replace adnet with your own GotBackUp USERNAME. (Example: GBDrive.com/USERNAME)

3) Your default follow-up message (copy/paste)

Text / WhatsApp:
“Hi! Here’s that backup link I mentioned — it’s an easy way to protect your photos and files.
GBDrive.com/adnet
If you want to try it first, use this link:
TakeAFreeTrial.com/adnet

4) Give them something physical (for higher conversion)

People forget links. A simple card / note in the bag increases take-up massively. Use the Printable Cards page to generate printable handouts you can keep by the till.

  • Thank you card (best overall)
  • Invoice footer (“Backup your data: GBDrive.com/yourname”)
  • Packing note or “collection slip”
  • Business card (with a short URL)
  • QR code for walk-in customers

5) Build “free” leads from your Google listing

You don’t need ads to start. Most repair work comes from Google. Two easy upgrades:

  • Add a line to your Google Business Profile: “Ask about backup & data protection”.
  • Post 1 update per week (a photo + 2 lines): “Repaired today + reminder to back up your photos.”

Bonus: Get them set up before they leave the shop (QR code tip)

If the customer already has their phone out, the simplest option is to let them scan a QR code and register there and then.

Many technicians find conversion is highest when the customer signs up before they leave the shop, while trust is highest and the problem is still fresh.

How shops do this:
  • Print a QR code that links to GBDrive.com/adnet
  • Ask the customer to scan it on their phone
  • Let them register in under a minute

To make this a no-brainer, some shops offer a small thank-you for setting it up on the spot:

  • £5 off today’s repair
  • A low-value freebie (USB stick, screen wipe, charging cable)

This isn’t a “sales discount” — it’s a thank-you for protecting their data properly. Even small incentives often pay for themselves many times over through repeat commissions.

You can generate QR codes easily and print them using the Printable Cards page.

6) Ask for referrals the right way (without being salesy)

Simple line: “If you know anyone who’s lost photos or files before, send them that link — it can save a lot of stress.”

7) Partner with other local businesses

A surprising amount of backup sales comes from trusted recommendations. Consider:

  • Accountants / bookkeepers (client data)
  • Photographers (photo backups)
  • Estate agents (docs + phones)
  • Local small business groups / Facebook groups

Quick note: this works best when you’re using the backup yourself — customers trust “I use it too.”